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Submitted by: Max Jennings
Can social media help you?
The use of social media has become more prominent in the world of business and marketing within the last ten years, but most especially during the year 2016. And we are positive that this new year is going to be the same! Social media updates and outlets have created a whole new level for SEO and your business ranking so its something we highly recommend youd consider. With Infinity Digital we can help you diversify your information for multiple social media sources so that you can see the difference the rest of the world is already witnessing.
Everybody has a Facebook today, from your grandmother to yourself to the donut shop around the corner. It has become one of the most pivotal sources of social media our world has seen, which is why its important to know how to utilize it to your business’ advantage. If you don’t understand the extent of Facebooks’ reaches, it may difficult to use the platform correctly. To put it simply, what you post on Facebook could be seen in multiple generations, ethnicities, and educational backgrounds. Its very easy to have your message sent to the wrong audience, which is why weve provided some Facebook basics to help you out.
Entertainment – People use Facebook for entertainment! So give them what they want and if you dont know what they want you can utilize click-bait! Becoming a more noticeable trend but it provides an easier way to see which links people are getting more attention. Its a great way to see if youre engaging with your audience or not.
Quality – you dont want to stuff your audience’s mind with nonsense consistently. You have to be able to provide genuine information that serves a purpose that the public can relate to, in return, youll get additional Facebook exposure through a shared post.
Time – Nothing is going to happen overnight magically. You need to build the relationship with your Facebook crowd before you get the results youre desiring. So while youre compiling your posts about who you are and what you do, consider adding in some personal touches from your team. Break up the informational posts with some interactive and goofy ones. Keep your timeline going and engaging.
Twitte
Keep it simple. Thats all you need to know about Twitter. However, thats not all were going to share. As you may know, Twitter is a social media outlet that relies on a character restraint for each post. It can be challenging, but its beneficial to the users who are potentially using this source during commutes and timed breaks. Your business can benefit from this approach if you keep the posts within the constraint and on point.
The freedom to share your creative designs to only aesthetically pleasing posts is why Instagram is such a big hit. This platform is used for visual effect because people can relate to photos. If you have an artist on your team, you can showcase their talents while keeping the personable relationship between you and your audience stable. At the same token, its fun to be able to use this tool to show your audience that you and your business team are ordinary humans. The more visual you can be when sharing your works, the more attention your audience will engage and interact!
LinkedIn is a unique platform when compared to Facebook or Twitter. The platform is designed to help people form professional connections rather than personal. Posts on LinkedIn are not centered around personal accomplishment, but rather establishing oneself in a professional world and tone. A truly incredibly useful tool for you and your business, because it gives you the opportunity show growth within your community. When followers are gained you should reach out to them, professional conversation (even when its not frequent) is an excellent way to gain new clients or partners.
Whether you see Reddit as a social media outlet or not it can still be very useful towards your social media campaign! Reddit is a site used to express ideas and thoughts and with that comes the ability to try some of those ideas. These posts can range from informative to entertaining, to helpful. We recommend that you go through the subreddits and find posts and ideas that relate to you and your business. We believe that this is important because you can share your insight while answering a question and if you link back to your site in a clever way you may even have a new customer. However, we dont encourage that you release new business propaganda to Reddit, it more than likely would result in negative responses.
Snapchat
It took the world by storm, and its expected to become as widely used and known as Facebook and Twitter. More than that, its an app that lets your audience glimpse into your businesses everyday life. Snapchat was designed to communicate via images; it differs from Instagram because each photo only lasts up to ten seconds. Snapchat is a fun and unique way to get your clientele involved in your everyday life, without coming across as spam. The idea with Snapchat is to have a good time! They provide a multitude of filters and edits to apply to videos and photos and it also gives you the ability to add text. Your individuality is what sets you apart from your competition so show it off.
TL;DR
You just cannot succeed in the world of social media if you arent active. Its the only way to keep all of your viewers and followers engaged and attracted to your outlet. There is no need to do it over either, while some brands post at the daily level your business may have more success with every other day or weekly posts. The world of social media is a world of experimentation and feedback, and more importantly time. Dont despair if your desired results arent immediate.
About the Author: Infinity Digital Marketing Agency approaches every clients business as if it were our own. We firmly believe that an agency working to promote and elevate a business should be more than just an adviser or review reports over the phone. We put ourselves in our clients shoes, align our incentives with their objectives, and collaborate to unlock the full potential of their business. This builds deep, enjoyable, and long-lasting relationships.
infinitydigitalagency.com/social-media-marketing/
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